MEMPHIS – On Tuesday, alums, students, faculty, staff, and friends of the university showed their generosity and celebrated the inaugural “Day of Giving” by contributing $57,000 to the CBU annual fund in less than 24 hours. The campaign aimed for collecting 145 gifts (to commemorate the 145 years CBU has existed as a college), which would have been matched by a $25,000 gift from Steve ('72) and Debbie Waechter. As the number of gifts climbed and eventually surpassed that amount around mid-day, alumnus Steve Dunavant (’82) approached the Office of Institutional Advancement with a commitment of $10,000, should they reach the 200-gift mark by 5 p.m. However, by the end of the day, 255 gifts had been made to the CBU annual fund!
The “Day of Giving” was a multi-pronged campaign to encourage individuals to donate money to the CBU annual fund over a 24-hour period. The annual fund is designated to supporting the ongoing work of students and faculty, and helps to enrich academic enrichment (different departments on campus), financial aid (in the form of scholarships and grants), student life (resources and services that support students' well-being on campus), campus and facilities (ensuring that assets are maintained and upgraded as needed), and athletics (teams, clubs, programs and activities).
Another component of the inaugural “Day of Giving” could be witnessed on social media, where donors shared with their audiences by using the hashtag #AllinforCBU throughout the day. By the end of the day, the hashtag had generated 4,000 engagements and 49,000 impressions on Twitter, Facebook, and Instagram combined. A microsite for the giving event was also created to allow donors to view updates, details related to the campaign, and other information about the Day of Giving.
While this day of giving revealed the incredible generosity of the broader CBU network, it also revealed some interesting facts. The 107 alumni gifts were given by alums throughout 24 states, and included 72 first-time donors. The average gift among the 255 donors was $87, while alums in the 2000s decade had the most gifts of all the other decades.
A BIG THANKS GOES OUT TO ALL THE FACULTY, STAFF, ALUMS, AND STUDENTS WHO GAVE TO THE ANNUAL FUND!