Academic Course Descriptions
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References to the timing of course offerings which follow
apply only to day courses. Evening and summer school course offerings
are scheduled according to need. Christian Brothers University reserves
the right to cancel classes at any time due to insufficient enrollment.
MARKETING COURSES
MKTG 300. INTERNATIONAL BUSINESS & CULTURAL
EXPERIENCE
(Same as MGMT 300) One semester; three credits
MKTG 311. PRINCIPLES OF MARKETING
Addresses the marketing functions directed toward organizational customers
and prospects who buy goods and services necessary for the operation
of their own businesses. Concepts of purchasing strategy, material management,
and organizational buying behavior are integrated into electronic developments,
strategic alliances and partnerships, and just in time. Offered in the
Fall and Spring. One semester; three credits
MKTG 324. MARKETING RESEARCH AND INTELLIGENCE
The study of techniques and principles for systematically monitoring
environments-collecting, recording, analyzing, and interpreting data
that can aid decision makers who are involved with marketing of goods,
services, or ideas. The application of intelligence and research findings
in the development of marketing strategy is emphasized. The class employs
research cases and projects to enhance students’ practical research
and intelligence skills. Prerequisite: MKTG 311. Offered in the Spring
semester. One semester; three credits
MKTG 334. MARKET AND CONSUMER BEHAVIOR
This investigation into consumer behavior brings together relevant research
and applications from the behavioral sciences and other fields of marketing.
The course will evaluate the decision process that individuals use as
they obtain and use goods and services. The course will investigate
the factors employed to identify and measure market segments. Emphasis
is placed on an analysis of consumer behavior as a basis for marketing
strategy. Prerequisite: MKTG 311. Offered in the Spring semester. One
semester; three credits
MKTG 338. SELLING AND SALES MANAGEMENT
This course will provide a detailed investigation of that portion of
the Marketing Mix pertaining to promotion with specific emphasis on
Personal Selling. While some discussion will be given to sales techniques,
the major emphasis will be concerned with the management of the outside
sales force and the activities of that sales force. Prerequisite: MKTG
311. Offered in the Spring semester. One semester; three credits
MKTG 348. BUSINESS TO BUSINESS MARKETING
Addresses the marketing functions directed toward organizational customers
and prospects who buy goods and services necessary for the operation
of their own businesses. Concepts of purchasing strategy, material management
and organizational buying behavior are integrated into electronic developments,
strategic alliances and partnerships, and JIT. Prerequisite: MKTG 311.
Offered in the Fall semester. One semester; three credits
MKTG 400. MARKETING INTERNSHIP (Formerly
BUS 400)
Under the supervision of a faculty member from the appropriate department,
students in the School of Business, after receiving the approval of
the faculty, are placed in the offices of cooperating firms to receive
on-the-job training under the supervision of members of the firm. Credit
is granted upon acceptance of periodic reports and a final summary report
of work done verified by the authorized supervisor and the instructor.
Offered in the Fall and Spring. Pass/Fail Grading. One semester; three
credits
MKTG 411. MARKETING POLICY AND STRATEGY
This course is aimed at bridging the gap between classroom training
and the business/marketing environment. Case studies are developed to
address marketing opportunities and problems. A methodology is developed
to evaluate marketing situations within a logical and practical framework.
This framework is supported by sound marketing theories and concepts.
Instruction by the case method requires high participation by students.
Emphasis is placed on the development and implementation of marketing
strategies to accomplish missions of organizations. Prerequisite: MKTG
311. Offered in the Spring semester. One semester; three credits
MKTG 418. PHYSICAL DISTRIBUTION AND TRAFFIC MANAGEMENT
This course offers the basic elements of physical distribution. Topics
include inventory management, warehouse location and management, packaging
and materials handling, transportation modes and selection, and the
interaction of these elements in an integrated physical distribution
center. Prerequisite: MKTG 311. Offered in the Fall semester. One semester;
three credits
MKTG 433. PROMOTIONAL STRATEGY
This course is designed to provide the student with the communication
processes used in marketing. The course builds on the base of an understanding
of consumer behavior by treating the fields of advertising, sales promotion,
personal selling, reseller stimulation, and other communications skills
as part of the overall promotional mix. The course develops fundamental
considerations as a background to a focus on managerial issues and problems.
The various communication methods are treated as variables to communicate
the want satisfying attributes of products and services. Prerequisite:
MKTG 311. Offered in the Fall semester. One semester; three credits
MKTG 440. ENTREPRENEURSHIP
This course provides a foundation for an understanding of the variables
and functions in the start-up of new business ventures. More and more
businesses are being started, and the opportunities are there for such
actions. The development of stratgeic plans and feasibility studies
are essential for successful introduction of new businesses. It includes
the study of theory, while developing a practical knowledge of the marketing
management system and key concepts for new ventures. This course is
designed to enable new enterprises a stronger opportunity to achieve
a higher quality of success. Prerequisites: MGMT 337 and MKTG 311. Offered
in the Fall semester. One semester; three credits
MKTG 460. SPECIAL TOPICS IN MARKETING
Course is designed to permit intensive study into topics of special
interest and timeliness in the area of marketing. Prerequisite: MKTG
311. Offered in the Fall or Spring. One semester; three credits
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