The Bachelor of Science in Business Administration with a concentration in Marketing is designed to give graduates the necessary skills in research, decision-making, and management to succeed in business fields ranging from marketing to sales to advertising. Coursework focuses on topics such as purchasing strategy, consumer behavior, market research, sales and sales management, business-to-business marketing, distribution and traffic, promotional strategy, and entrepreneurship. The mission of the B.S.B.A. degree at CBU is to endow students with the knowledge, analytic capability, critical thinking, leadership skills, and ethical moorings essential to successful and responsible business careers in a rapidly changing and technologically driven global business enterprise.