Christian Brothers University
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Sport Management Faculty
Program Information

 
Sport Management Concentration

Jump into one of the fastest growing industries in the world, sport management and marketing. The Sport Management program at CBU prepares you for careers in a wide spectrum of organizations in the sport industry including:

• Professional sport from the NBA to NASCAR
• Collegiate athletics from junior colleges to NCAA Division I universities
• Corporate sport marketing, public relations, and sponsorship firms
• Recreation, community, and leisure industries
• Sport agencies
• Health and fitness industries

Within these industries, you will be given the tools to pursue a wide variety of positions including: athletic director, general manager, marketing director, facility/operations manager, sport agent, corporate sponsorship director, ticket manager, and public relations/communications director. An integral part of our program is the requirement of either a project or an internship.  We have contact with a number of local organizations and a national organization assisting in this endeavor.

Employers in this industry include:
     Professional associations            MLB, PGA, NASCAR, NBA, etc.
     Professional teams                     Grizzlies, Redbirds, Riverkings, etc.
     Colleges and Universities            All
     Sporting facilities                       Stadiums, Arenas, Health Clubs, Golf, Parks, etc.
     Sporting Goods                         Nike, Bass Pro Shops, Dick’s Sporting Goods, etc.
     Recreational Sport                     Municipal Parks and Recreation, YMCA, etc.
     Youth Organizations                   AAU, Little League, etc.
     Sports Agents                           Athletic Resource Management, etc.
     Large Church organizations        Bellevue Baptist, Second & Hope Presbyterian, etc.
     Corporate Sports Mgmt.             FedEx, Auto Zone, etc.
     Radio, TV, Internet                    ESPN, Golf Channel, CBS Sports.com, etc.

Types of Jobs in this industry include:
     
Sales
      Marketing and Public Relations
      Promotions and Publicity
      Event Planning and Coordination
      Fund Raising
      Facility Management
      College and University Athletic Administration
      Journalism and Broadcasting