Click here for Business databases (includes Marketing). 

The best starting point for any sort of research, databases are large collections of information which may include citations, abstracts, ebooks, fulltext articles from scholarly journals or magazines, images, multi-media files and more.

• NEW DATABASE: Films on Demand-Business and Economics: Includes hundreds of videos on business education, business technology, economics, ethics & business law, finance, accounting, taxation, management, and marketing. VIDEOS.

Find Journals on Marketing. 

Journals found here are available in print at Plough Library and/or online through CBU databases. Look for the name of the journal you are interested in, for example:

• journal of consumer research
• journal of marketing
• marketing review 

• Adrants
• Advertisting Industry Newswire
• Marketing Today
• Marketing Vox: The Voice of Online Marketing

• Contemporary research in e-branding (2009), EBSCO ebook.
• Handbook of field marketing: a complete guide to understanding and outsourcing face-to-face direct marketing (2008), EBSCO ebook.
• Handbook of marketing research : uses, misuses, and future advances. Sage Publications. R658.8 H36h 2006
• Rand McNally commercial atlas & marketing guide, 2003. Rand McNally & Co., 2003. R912 R16 2003

General

Know This: Knowledge Source for Marketing: Resource and reference site for those involved in marketing, market research, advertising, selling, promotion, and other marketing-related areas.

Marketing Power: Site from the American Marketing Association offers a wide array of newly expanded information including research, case studies and best practices in marketing.

Advertising World: The Ultimate Marketing Communications Directory

Adweek Magazine: Delivers national, global and important local news on advertising scene.

Industry Reports

TIP: The Business Source Premier and Mergent databases include industry reports in fulltext.

U.S. Census Bureau: Current Industrial Reports: These surveys measure manufacturing activity in important commodity areas such as textiles and apparel, chemicals, primary metals, computer and electronic components, industrial equipment, aerospace equipment, and consumer goods.

Company Information

TIP: The Mergent and LexisNexis databases provide company reports.

Reuters Stocks Information

Annual Report Service - Public Register: Largest free directory of online annual reports available on the web.

Hoover's Online: Free company information. Some datasets only available to subscribers. (Hoover's information is also incorportated into the LexisNexis database.)

EDGAR Database of Corporate Information: All companies, foreign and domestic, are required to file registration statements, periodic reports, and other forms electronically through EDGAR (SEC Filings & Forms).

Business.com: Business.com directory contains more than 400,000 listings within 65,000 industry, product and service subcategories.

ThomasNet: Industrial search engine providing one source for finding the exact product, service, or supplier.

Maya Berry (email: mberry2@cbu.edu)

Accounting, Business, Economics, Ethics, Finance, Management