Memphis – The Communications & Marketing department at Christian Brothers University broke a personal record receiving five state awards for its marketing and advertising at the 2012 Tennessee College Public Relations Association (TCPRA) Spring Conference.
CBU captured two Gold awards: First in the Brochure/Flyer category for the University’s “Visit & Discover CBU” which is used to by the Admissions department to recruit students and second in the Radio Advertisement category for its commercial “Distinguish Yourself” recorded by current MBA student Mike Burns. The Silver award was given to CBU in the Brochure/Flyer category for its “Search Piece,” a recruitment publication that the Admission department takes on the road. In addition, CBU brought home two Bronze awards in the category of College Viewbooks for “It’s Up to You to Make the Most of Your Future” and in Banner/Outdoor Media category for its current summer campaign, “Get in Gear.”
“This is definitely an outstanding achievement for us, as each year the number of entries from across the state increase and the competition becomes fiercer,” notes Elisa Marus, Vice President for Communications & Marketing. “Our design and copywriting work is done all in-house with a highly creative staff. To be among the winners and to have our work recognized by experts in the industry as some of the best in the state is quite an honor.”
The entries are independently judged by professionals from outside advertising, marketing, or public relations professionals. Each entry submitted was evaluated against other entries in that category. Judging is based on overall creativity of the piece, marketing execution and impact of message.
Formed in 1975, TCPRA is an alliance of communicators who represent the colleges and universities, public and private, two-year technical schools, technology centers and community colleges that together define higher education in Tennessee. The awards mark hard work and excellence in advertising and CBU is proud to have beaten its personal best this year.