Honored by nation’s largest educational advertising competition
The Communications & Marketing department at Christian Brothers University (CBU) received 6 national awards for its marketing and advertising in the Twenty-Eight Annual Educational Advertising Awards, sponsored by Higher Education Marketing Report.
CBU won Gold in the Annual Report category for its President’s Report. Three Bronzes were also awarded in the Total Ad Campaign category for Get In Gear (its summer ad campaign), in Imprinted Materials for Alumni Weekend 2012‐CBU T‐Shirt, and in Radio Advertising for Get In Gear. Additionally, two Merits were awarded in the Total PR Program category for its inaugural Bell Tower Gala and for Imprinted Materials with The Great Debate of 2012‐CBU T‐Shirt. Materials were used across all market segments with varying target audiences.
“This is definitely an outstanding achievement for us, as each year the number of entries from across the nation and foreign counties increase and the competition becomes fiercer,” notes Elisa Marus, Vice President for Communications & Marketing. “Our design and copywriting work is done all in-house with the best highly creative staff. To be among the winners and to have our work recognized by experts in the industry as some of the best in the nation is just awesome!”
Winners are selected for programs and materials that display exceptional quality, creativity and message effectiveness. The Educational Advertising Awards is the largest educational advertising awards competition in the country. This year, close to 3,000 entries were received from more than1,000 colleges, universities and secondary schools from all 50 states and several foreign countries. Gold awards were granted to 167 institutions and silver awards were received by 158 institutions. Eighteen institutions were recognized by the judges as a “Best of Show” winner.
Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Higher Education Marketing Report.