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Marketing
 

DATABASES PERIODICALS
Business Searching Interface: Easy-to-use search interface for market research and analytical reports on countries, companies, and industries found in Business Source Premier.

LexisNexis: Company Profiles include Hoover's Company Records, LexisNexis Corporate Affiliations, Standard & Poors Corporate Descriptions, and Nelson's Analyst Company Coverage and more.

Mergent: U.S. Company Data covering 10,000 public companies and their SEC filings and International Company Data. Includes U.S. and International Annual Reports. Usage info.: Licensed for 3 simultaneous users.

Films on Demand - Business and Economics: Hundreds of online videos related to business, including marketing. NOTE: FoD includes CLIO award-winning commercials.

Search additional Business databases (includes Marketing).
Find Journals on Marketing. 

Search by journal name: 
  • journal of consumer research
  • journal of marketing
  • marketing review 
NEWS / BLOGS REFERENCE BOOKS / E-BOOKS
(For more, search the Library Catalog)
 
 
 
Brand success: how the world's top 100 brands thrive and survive (2011), EBSCO eBook.

Contemporary research in e-branding (2009), EBSCO eBook.
 
Handbook of field marketing: a complete guide to understanding and outsourcing face-to-face direct marketing (2008), EBSCO eBook.

Hispanic marketing: connecting with the new Latino customer (2012), EBSCO eBook.
 
Marketing plan: how to prepare and implement it (2011), EBSCO eBook.

Sticky marketing: why everything in marketing has changed and what to do about it (2011), EBSCO eBook.
WEBSITES
General
 
Know This: Knowledge Source for Marketing: Resources for those involved in marketing, market research, advertising, selling, promotion, and other marketing-related areas.
 
AMA Resource Library: Research, case studies and best practices from the American Marketing Association. Includes Dictionary of Marketing Terms.

Adweek Magazine: Delivers national, global and important local news on advertising scene.

International Trade


CIA World Factbook


Country Studies (Library of Congress): Description and analyses of historical settings and the social, economic, political, and national security systems and institutions of countries throughout the world.

Doing Business (World Bank): Provides objective measures of business regulations and their enforcement across 185 economies and selected cities at the subnational and regional level.

Export.gov: Source for international market research from U.S. Department of Commerce.

IMD World Competitiveness Yearbook: Annual report on the competitiveness of nations, ranking and analyzing how a nation’s environment creates and sustains the competitiveness of enterprises.

International Trade Administration: News, topic reports, statistics and anlysis, and more from the U.S. Department of Commerce.

Major Trading Economies: Information from official sources for 232 countries including historical data for more than 300,000 economic indicators, exchange rates, stock market indexes, government bond yields and commodity prices.

UN Data: Single search page for United Nations statistical databases.
Companies
 
* See Mergent and LexisNexis under Databases, above.
 
Annual Report Service - Public Register: Free  annual reports of public companies trading on the NYSE, NASDAQ, AMEX, OTC and TSX exchanges.

Hoover's Company Information: Free company information. Some datasets only available to subscribers. NOTE: Hoover's information is also incorportated into LexisNexis.
 
EDGAR Database of Corporate Information: Annual reports, 10Ks, etc., from publicly traded companies.
 
Business.com: Business.com directory contains more than 400,000 listings within 65,000 industry, product and service subcategories.
 
ThomasNet: Find products, services, and suppliers.
 
Industries
 
NAICS - North American Industry Classification System: Developed jointly by the U.S., Canada, and Mexico to provide new comparability in statistics about business activity across North America.
 
Current Industrial Reports: Economic statistics by industry from the U.S. Census Bureau.
 
NOTE: Subscription databases with Country, Company, and industry reports are:
 
 
 
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