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The Steelers organization liked the idea and were given permission by the American Iron and Steel Institute to change the word 'Steel' to 'Steelers' inside the steelmark. However, when the logos arrived, the Steelers weren't sure that they looked good on the solid gold helmets. As a result, equipment manager Jack Hart was instructed to put the logo only on the right side of the helmet.
The 1962 Steelers finished 9-5 and became the winningest team in franchise history. By finishing second in the Eastern Conference, the Steelers qualified for the Playoff Bowl, the first postseason game for Art Rooney’s team. For that appearance, the Steelers wanted to do something special, so they changed the color of their helmets from gold to solid black. The logo also looked better against the black background.
Having the logo only on one side of the helmet was unconventional and generated much attention. This interest, coupled with the new found success of the team, made the organization decide to adopt the new helmets permanently.
Paraphrased from "Team History: A Look Back" which was posted for a while at the Steelers Live site.