CHRISTIAN BROTHERS UNIVERSITY

SCHOOL OF BUSINESS

COURSE SYLLABUS

 

Course Title/Number

Entrepreneurship/MBA 600

Term:

Fall  2005

Instructor:

 Reginald M. Peyton,  D.B.A.

Meeting Times:

Saturday 8:00p.m. –12:00p.m.    Room BU 112  

Office Location:

Buckman Rm.    311

Phone:

 321-3577     voice mail:  788-3716

 

E-Mail:

rpeyton@cbu.edu

 

Office Hours:

Tuesday and Thursday: 10:00 am-11:00 am, 12:30 pm-1:30 pm, 8:00 pm-9:00 pm, Wednesday: 5:00 pm – 6:00 pm, 9:00 pm – 10:00 pm     .

 

Catalog Description:

This course provides a foundation for an understanding of the variables and functions in the start-up of new business ventures.  More and more businesses are being started and the opportunities are there for such actions.  The development of strategic plans and feasibility studies are essential for the successful introduction of new businesses.  This course includes the study of theory, while developing a practical knowledge of the marketing management system and key concepts required for  new business  ventures.  This course is designed to provide individuals starting  new enterprises a stronger opportunity to achieve success.

 

 

Prerequisites:

Admission to the MBA Program

 

 

 

Text(s):

Scarborough, Norman M. & Zimmerer, Thomas W. (2000) Effective Small Business Management, An Entrepreneurial Approach ( 8th ed.) Prentice Hall

On reserve in library

Gerber, Michael E. (1995). The E Myth Revisited.  New York: HarperBusiness.

 

 

Course Objectives:

Students will have an understanding of the following:

 

*          The role of the entrepreneur in the free enterprise system;

*          The impact of the social, economic, governmental, technological, national and international environments as they impact entrepreneurial actions;

*          The analysis of marketing opportunities, which define the selection of new ventures;

*          The role of marketing research and information systems, and how to identify marketing opportunities and evaluate market changes .

*          The impact of the marketing mix on the strategic planning process for new ventures;

*          The impact of  technology on new business ventures

*          The importance of understanding the global business environment

*          The  development of  a comprehensive business plan.

 

 

Educational Philosophy:

My responsibilities for this class are to create a setting that will stimulate a desire to learn as well as your acceptance of your  responsibility  to take action where you will experience learning.  It is also my responsibility to be your resource for materials to help you make this learning take place. 

 

 

Course Methods:

The class time will be a lecture/discussion . You are expected to have read all assigned materials prior to class. Guest speakers will also enhance learning in this class.

 

 

Additional Resources:

Students are expected to use the internet as well as other secondary research methods.

 

 

Americans with Disabilities Act

If you need course adaptations or accommodations because of a disability, if you have emergency medical information to share with me, or if you need special arrangements in case the building must be evacuated, please make an appointment with me as soon as possible.

 

 

Student Assignments:

You are expected to attend all classes and participate in the learning dialogue that will take place.  Two examinations will be completed: a midterm and a comprehensive final.  You will also complete a business plan.

 

 

Homework

Students are expected to have read all textbook materials as well as additional readings as assigned.

 

 

Papers & Projects

A comprehensive business plan based on a viable business concept is the primary activity of the course.  Business plans and presentation of the business plan will be due  two weeks prior to the end of the semester.  A specific date will be given at a later time.

 

 

Exams

Exams will be essay and /or multiple choice. 

 

 

Late Papers

Late papers, in the event of an emergency or unavoidable conflict, will be accepted at the discretion and prior approval of the instructor.

 

 

Make-Ups

Make-up examinations, in the event of an emergency or unavoidable conflict, will be made available at the discretion and prior approval of the instructor.

 

 

Attendance

Attendance will be taken and the university policies on class attendance will be followed.

 

 

Grading

Grades will be based on the following scale:

Category

% of Final Grade

Overall Scale

Class Participation

10%

100% - 92% >> A

Pop quizzes

10%

91% - 82% >> B

Business Plan

25%

81% - 72% >> C

Mid-term Exam

25%

71% - 62% >> D

Final Exam

30%

Below 62% >> F

 

 

 

Coverage of Business Curriculum Perspectives:

Perspective

Coverage

 

Social & Ethical

Section IX, Chapters 21

 

 

 

 

Global

Section IV, Chapter 12.

 

 

 

 

Political, Legal, Regulatory

Section IX, Chapters 22

 

 

 

 

Technological

Section IV, Chapter 13

 

 

                               Schedule of Assignments and Topics

 

Session
Topic(s)

Readings/Assignments

1

Introduction to class

 

2

Section I

The Challenges of Entrepreneurship

3

Section 2

Chapters 2-3-

4

Section 2

Chapters 4-5

5

Section 3

Chapters 6-7

6

Section 3

Chapters 8-9

7

Section 4

Chapters 10-11-12-13

8

Midterm

Midterm Exam

 

Fall Break Oct. 19, 2005

 

9

Section 5

Chapters 14-15

10

Sections 6-7

Chapters 16-17

11

Sections 7-8
Chapters 18-19     Business Plans Due

12

 Presentations

 

13

Presentations

 

14

Section 9

Chapters 20-21-22

15

Final Exam
Final Examination