Christian Brothers University

School of Business

Course syllabus

 

Course Title:                MKTG 311 Principles of Marketing

 

Credits:                        3 Hours 

 

Term:                           Fall 2005

 

Meeting Times:            5:45p.m.- 7:55p.m.  T.-Th.   BU 222

 

Pre-Requisites             Junior Standing

 

Instructor:                    Reginald M. Peyton, D.B.A.

 

Office:                          Buckman Hall   Room 311accessible by elevator or stairs

 

Office Hours:                Tuesday and Thursday: 10:00 am-11:00 am, 12:30 pm-1:30 pm, 8:00 pm-9:00pm        

                                          Wednesday: 5:00 pm – 6:00 pm, 9:00 pm – 10:00 pm    

 

Office Phone:               901-321-3577     E-mail: rpeyton@.cbu.edu

 

In case of

emergency:                 901-550-3060

Course Purpose/Goal:

  1. To provide an understanding of the role and relationship of marketing as used by the marketing manager when developing the most appropriate marketing mix.
  2. To define the area of marketing, it’s basic importance and its role in our society.
  3. To provide an understanding of demographics and other means of defining the public
  4. To provide an understanding of high and low investment decisions.
  5. To provide an understanding of consumer affairs and personal values.
  6. To develop an awareness of current social movements and attitudes affecting marketing behavior.

Program Outcomes: Student will be able to integrate and logically think about the role marketing plays in today's society. Students will be knowledgeable of the terms and concepts utilized by the marketing manager to increase consumer demand. Students will be encouraged to develop theories regarding current popular products.

American Disability Act: If you need course adaptations or accommodations because of a disability, if you have emergency medical information to share with your instructor, or if you need special arrangements in case the building must be evacuated, please make an appointment with your instructor as soon as possible.      

Educational Philosophy:

1.The process of learning is a lifetime activity. Becoming educated opens one's mind to a better life through increased understanding about what goes on around us, in our lives.

2.Today's students have a tremendous amount of exposure. Educational theories should be applicable and relevant to the business lives of the student. I challenge students to understand theory, and make it a useful tool in acquiring knowledge and career goals.

3. This class forms a basis upon which the student may form judgment about his/her desire, to continue the study of marketing, or to follow alternative academic channels.

Coverage of Business

Curriculum: Integrates ethical and moral issues facing the modern businessperson. Macro and micro theories as the global market emerges; as well as political and legal issues of s situations as it relates to marketing. Enhancement of the ability to analyze material from the text and lectures that displays in the students' written assignments.                    

Methods of Instruction: Lecture, class participation, and student presentations                            

Textbook :       Principles of Marketing , 10th ed. , Philip Kotler- Gary Armstrong- Available at the Campus bookstore.

Supplementary Readings: On reserve at the library as assigned.

Student assignments: Quizzes are sometimes unannounced and student preparation is suggested. Written case analysis is also an important component of this class.

Examinations: Three examinations are given in this course. Tests are designed to check knowledge of specific concepts as well as comprehensive understanding of principles and interrelationships. Essay questions, and all written reports will be graded on the basis of how logically supportive the response is to the question.

Make-up/Missed Test: If it is absolutely necessary for absence on a test date: Please make arrangements beforehand to merit a rescheduled test.

Attendance: This course demands regular attendance and participation. You will be held accountable for all policies and regulations described in the current university catalog. Please note that tardiness is very disruptive. 

Student Responsibility:

You are responsible for all work covered in class regardless of your attendance. You are responsible for any and all reading and writing assignments. You are responsible for presenting assignments on time. You are responsible for all material covered in the text. All written assignments are to be typed (double spaced) and handed in on the date assigned. This syllabus is not to be considered as a contract. It is merely a guide to assist student in planning and preparing for class. With reasonable notice the syllabus is subject to change. Cheating and plagiarism are absolutely unacceptable in an academic environment and will not be tolerated. The university regulations provides for the assignment of a failing grade for anyone found guilty of such misconduct.                                               

Grading:   

q      Exam 1                    200 points

q      Exam 2                    200 points

q      Class Participation

      & Quizzes                100 points

q      Paper                       200 points

q      Final Exam              300 points

                                       _________

                         Total      1000 points

Grade for Course:                   

                                  Based on the percentage of total course points attained by the student.

q      A   92 -  100%   

q      B   82 -   91%    

q      C  72 -   81%

q      D   62 -   71 %

q      F   Below  62%

Course Outline

Date                             Assignments

Oct 25                Introduction and Chapter 1 Managing Profitable Customer Relationships

Oct 27               Company and Marketing Relationships

Nov 1                  New Customer Connections

                             The Marketing Environment

                             Managing Customer Info

Nov 3                  Consumer Markets

Nov 8                   Business Markets

Nov 10                Exam 1

Nov 15               Segmentation, Targeting, Positioning

                            Product, Service, Branding

Nov 17               New Products

                            Pricing Considerations

Nov 22               Pricing Considerations

                           Pricing Strategies

Thanksgiving Break Nov. 24th – 27th

Nov 29              Marketing Channels

                           Retailing and Wholesaling

Dec 1    Exam II

Integrated Marketing Communication

Advertising Sales and Promotion

Personal Selling

Dec 6                 Creating Competitive Advantage

The Global Marketplace

Dec 8                  Marketing and Society

Dec 13               Presentations

Dec 15                Business Markets

Final Exam TBD  (given according to exam schedule)