CAPS Bachelor’s Degree in Business Studies
Business is booming for graduates with business degrees. Business is the most popular Bachelor’s degree in the country, according to a recent national study of human resource professions. The results of the study show that a Bachelor of Science in Business puts job seekers among the top two most sought-after positions overall. Options in careers for graduates in business are wide open.
The Bachelor of Science in Business Studies at CBU is available only to Adult Professional Studies students. Because we want to maintain a personal approach to education, we minimize the number of students in business classes to assure individualized attention.
A Bachelor of Science in Business Studies gives the student an edge by preparing them for leadership roles in the business world. Learn organizational behavior, corporate planning, international business, and strategic planning with concentrations in:
The Entrepreneurship concentration focuses on creating social and economic value by developing the core skills of idea generation, opportunity recognition, resource acquisition, and entrepreneurial management.
You will create a workable business plan, identifying and developing an entrepreneurial opportunity, shaping and assessing financial feasibility, and gaining entrepreneurial experience.
Curriculum topics within the concentration also include market and consumer behavior as well as selling and sales management.
The Information Security concentration will prepare you to protect confidentially stored data and engage in computer crime
investigations, creating career opportunity in the current climate of cybercrime that is
responsible for over $200 billion annually in organizational losses.
Curriculum topics within the concentration include information security, digital forensics,
security compliance and auditing, and database design.
The program culminates in a practicum/project that allows you to explore and put to use the
body of knowledge gained in your previous courses.
The Management concentration will provide you with a valuable balance of course theory and practical experience. You will
gain the knowledge, analytic capabilities, critical thinking skills, and ethical leadership strategies that are essential to a successful and responsible business career.
Curriculum topics within the concentration include international business, human resources management, and leadership seminar.
The concentration culminates in a practicum/project management course that puts your entire body of knowledge into practical use.
The Management of Information Systems concentration will provide you with a valuable balance of course theory and practical experience, combining computer science with core business courses, you will develop skills in information systems project management, database management, networks, and web development.
Curriculum topics within the concentration include operations management, systems analysis, app and web development, and database design.
The program culminates in a practicum/project management course that puts to practical use your entire body of knowledge, allowing you to apply technology and business skills to develop a workable, manageable, and effective information systems solution.
The Marketing concentration will allow you to understand the evolution of customer perceptions and preferences, the needs and wants of organizational stakeholders, and how these variables can be influenced through for-profit and nonprofit marketing strategies.
Curriculum topics within the concentration include marketing research and intelligence, market and consumer behavior, marketing policy and strategy, and promotional strategy.
The program culminates in a practicum/project, allowing you to explore and put into practice the body of knowledge gained throughout all marketing courses.
The Public Health Administration concentration will give you a foundation for a career in an industry that strives to keep the general public
safe, healthy, and disease-free, focusing on prevention, education, surveillance, and organized responses. The program will incorporate the principles of public health, business management, and social and organization behavior.
Curriculum topics within the concentration include public health, principles of epidemiology, health policy and management, and program planning and evaluation.
The program allows you to pursue an elective course of your choosing to customize the degree toward your interests.