MEMPHIS — Christian Brothers University is pleased to welcome Deborah Blanchard as its new Vice President for Communications & Marketing.
A 25-year professional with extensive higher education experience, Blanchard most recently managed marketing and communications for the Lerner College of Business and Economics at the University of Delaware. Previously, she directed the marketing, communications, and public relations efforts for Lynchburg College in Virginia and at the Institute for Advanced Learning and Research, a unique community-university partnership with Virginia Tech.
A native of Mississippi, Blanchard spent much of her adult life in Memphis where her marketing consulting firm created strategies and implemented projects for numerous corporate and nonprofit clients including FedEx, Best Western, AFLAC, Wal-Mart, Target, and Vietnam Veterans of America. She holds master’s degrees in communications and English from the University of Memphis. Her undergraduate degree in journalism is from Mississippi University for Women.
Blanchard's hire marks the conclusion of a six-month, nationwide search for a new Vice President for Communications & Marketing at CBU. This position, which reports directly to the President, is responsible for developing and implementing long-term strategies to advance CBU’s mission across multiple communications platforms and to its many constituencies, including current and prospective students, alumni, donors, and the general public.
“CBU is entering the most exciting period of its 146-year history,” says CBU President John Smarrelli Jr. “To sustain our momentum in student enrollment and academic achievement, as well as the continued success of our landmark ‘Faith In Progress’ capital campaign, we need an expert storyteller who can communicate CBU’s crucial role in the city. Deborah’s professional background and experience building successful community partnerships, along with her deep personal connections to the Midsouth, make her the perfect match for Christian Brothers University.”
“CBU is evolving in so many important ways right now, and I think its incredible value to this community has yet to be fully appreciated,” says Blanchard. “I’m thrilled to have found an opportunity that brings me back to Memphis, and I’m eager to share CBU’s vital mission of learning and service with the world.”