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Marketing

The Bachelor of Science in Business Studies - Concentration in Marketing degree focuses on the needs and wants of an organization’s key stakeholders by understanding how customer perceptions and preferences evolve and how these can be influenced. Students pursuing this concentration acquire a solid grounding in applying the basic understanding of consumer and organizational buying patterns and the development of for-profit and non- profit successful marketing strategies.

Terms Begin August, October, January, March, and June.
Classes scheduled M-Th, 5:45-7:45 p.m. and 7:55-9:55 p.m.


COURSE DESCRIPTIONS

ACCT 260 Financial Accounting
Provides an understanding of financial accounting information as used in business decisions.
ACCT 270 Managerial Accounting
Introduces methods of using accounting information within an organization to plan operations, control activities, and make decisions.
BLAW 301 Business Law I
Origins and general survey of contract law with the nature, formation, execution, and interpretation of contracts in the common law system.
BLAW 302 Business Law II
In-depth study of the Uniform Commercial Code and its far reaching effects on modern business transactions, laws of agency, partnerships and corporations, and the legal concept of property.
BUS 206 Business Research Methods
Covers basic concepts and methods of business research, including primary (observations, experiments, surveys, focus groups, etc.) and secondary research (library and internet literature searching).
ECON 214 Principles of Microeconomics
Focuses on the micro concept of economic analysis, with attention to the theory of the firm and partial equilibrium problems arising within any enterprise economy.
ECON 215 Principles of Macroeconomics
Focuses on macroeconomic relationships, central problems of economic organization, functioning of the price system, economic role of government, determination of national income, employment, rate of inflation, and fiscal and monetary policy.
ECON 420 Managerial Economics
Focuses on the application of economics theory to problems and decisions faced by business managers in a market-oriented economy.
ENG 371 Business Communications
Examines logical and psychological patterns of business communication and adaption to varying audiences.
FIN 327 Financial Management I
Introduces basic concepts, principles and analysis techniques of finance as applied to business organizations.
FIN 427 Financial Management II
Extends knowledge of financial management and provides insight
into the complexity of decisions faced by practicing financial managers.
MIS 231 Introduction to MIS
Introduces fundamentals of Management Information Systems, discusses components of information systems (hardware, software, databases, and data communication technologies) and uses examples and cases to demonstrate important uses of information systems in organizations.
MGMT 227 Principles of Organization and Management
Examines the management functions and basic concepts and principles of management.
MGMT 498 Business Policy
Consists of lectures and practice exercises in research methods and case analysis. The study of corporate and business level policy and strategy making is developed using a top-management perspective.
MKTG 311 Principles of Marketing
Addresses marketing-management functions directed toward organizational customers and prospects who buy goods and services necessary for operation of their own businesses.


CONCENTRATION – MARKETING

MKTG 324 Marketing Research & Intelligence
The study of techniques and principles for systematically monitoring environments-collecting, recording, analyzing, and interpreting data that can aid decision makers who are involved with marketing of goods, services, or ideas.
MKTG 334 Market & Consumer Behavior
This investigation into consumer behavior brings together relevant research and applications from the behavioral sciences and other fields of marketing. Emphasis is placed on an analysis of consumer behavior as a basis for marketing strategy.
MKTG 411 Marketing Policy & Strategy
An introduction to the activities that are necessary for the organization to provide the products and/or services necessary to meet the company’s goals. Emphasis will be placed on process strategies and analysis, quality and performance, inventory controls and lean systems, supply chain development and integration, location, and transportation analysis.
MKTG 433 Promotional Strategy
The course builds on the base of an understanding of consumer behavior by treating the fields of advertising, sales promotion, personal selling, reseller stimulation, and other communications skills as part of the overall promotional mix.
MKTG 455 Practicum and Project in Marketing
This course is designed to explore and put to practical use the entire body of knowledge gained in previous MKTG courses. Project Management concepts will be covered, including use of project management tools.