Marketing Courses | CBU
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School ofBusiness

Marketing Courses

Visitors may click here to view or download the sample marketing paradigm which shows a normal 4 year progression towards a degree in marketing. Some of the courses should be taken in this order due to prerequisite structures, others may be switched. Please see an advisor for more information.

MKTG 311. PRINCIPLES OF MARKETING
Addresses the marketing-management functions directed toward organizational customers and prospects who buy goods and services necessary for the operation of their own businesses. Concepts of purchasing strategy, material management, and organizational buying behavior are integrated into electronic developments, strategic alliances and partnerships, and just in time. Prerequisite: Junior standing and ECON 214. Offered in both the Fall and Spring semesters. One semester; three credits

MKTG 324. MARKETING RESEARCH AND INTELLIGENCE
The study of techniques and principles for systematically monitoring environments-collecting, recording, analyzing, and interpreting data that can aid decision makers who are involved with marketing of goods, services, or ideas. The application of intelligence and research findings in the development of marketing strategy is emphasized. The class employs research cases and projects to enhance students’ practical research and intelligence skills. Prerequisite: MKTG 311 and a grade of “C” or better in STAT 222. Offered in the Spring semester. One semester; three credits

MKTG 334. MARKET AND CONSUMER BEHAVIOR
This investigation into consumer behavior brings together relevant research and applications from the behavioral sciences and other fields of marketing. The course will evaluate the decision process that individuals use as they obtain and use goods and services. The course will investigate the factors employed to identify and measure market segments. Emphasis is placed on an analysis of consumer behavior as a basis for marketing strategy. Prerequisite: MKTG 311. Offered in the Fall semester. One semester; three credits

MKTG 338. SELLING AND SALES MANAGEMENT
This course will provide a detailed investigation of that portion of the Marketing Mix pertaining to promotion with specific emphasis on Personal Selling. While some discussion will be given to sales techniques, the major emphasis will be concerned with the management of the outside sales force and the activities of that sales force. Prerequisite: MKTG 311. Offered in both the Fall and Spring semesters. One semester; three credits

MKTG 348. BUSINESS TO BUSINESS MARKETING
Addresses the marketing functions directed toward organizational customers and prospects who buy goods and services necessary for the operation of their own businesses. Concepts of purchasing strategy, material management and organizational buying behavior are integrated into electronic developments, strategic alliances and partnerships, and JIT. Prerequisite: MKTG 311. Offered in both the Fall and Spring semesters. One semester; three credits

MKTG 400. MARKETING INTERNSHIP (Formerly BUS 400)
Under the supervision of a faculty member from the appropriate department, students in the School of Business, after receiving the approval of the faculty, are placed in the offices of cooperating firms to receive on-the-job training under the supervision of members of the firm. Credit is granted upon acceptance of periodic reports and a final summary report of work done verified by the authorized supervisor and the instructor. Pass/Fail Grading. One semester; three credits

MKTG 411. MARKETING POLICY AND STRATEGY
This course is designed to introduce students to the activities that are necessary for the organization to provide the products and/or services necessary to meet the company’s goals. The operations and supply chain managers are challenged to improve productivity while reducing costs, creating flexible processes that will meet the ever changing customer needs, and improving product and service quality. Emphasis will be placed on process strategies and analysis, quality and performance, inventory controls and lean systems, supply chain development and integration, location, and transportation analysis. The tools used will include forecasting, decision making, linear programming, inventory models, waiting line analysis, and project management models.This course is offered in the fall and spring semesters. One semester; three credits

MKTG 418. GLOBAL SUPPLY CHAIN MANAGEMENT
This course is designed to introduce students to the activities that are necessary for the organization to provide the products and/or services necessary to meet the company’s goals. The operations and supply chain managers are challenged to improve productivity while reducing costs, creating flexible processes that will meet the ever changing customer needs, and improving product and service quality. Emphasis will be placed on process strategies and analysis, quality and performance, inventory controls and lean systems, supply chain development and integration, location, and transportation analysis. The tools used will include forecasting, decision making, linear programming, inventory models, waiting line analysis, and project management models. Prerequisite: MKTG 311. Offered in both the Fall and Spring semesters. One semester; three credits

MKTG 433. PROMOTIONAL STRATEGY
This course is designed to provide the student with the communication processes used in marketing. The course builds on the base of an understanding of consumer behavior by treating the fields of advertising, sales promotion, personal selling, reseller stimulation, and other communications skills as part of the overall promotional mix. The course develops fundamental considerations as a background to a focus on managerial issues and problems. The various communication methods are treated as variables to communicate the want satisfying attributes of products and services. Prerequisite: MKTG 311. Offered in both the Fall and Spring semesters. One semester; three credits

MKTG 438. INTERNATIONAL MARKETING.
This course provides the framework for marketing on a global basis. Topics include: globalization and implications for marketing managers; international market entry decisions; partnering and alliances; pricing, product policy, and branding in the global market; standardization versus adaptation decisions in international marketing; and marketing research applications in global marketing. Prerequisite: MKTG 311 and MGMT 320. Offered in the Fall semester. One semester; three credits

MKTG 440. ENTREPRENEURSHIP
This course provides a foundation for an understanding of the variables and functions in the start-up of new business ventures. More and more businesses are being started, and the opportunities are there for such actions. The development of strategic plans and feasibility studies are essential for successful introduction of new businesses. It includes the study of theory, while developing a practical knowledge of the marketing management system and key concepts for new ventures. This course is designed to enable new enterprises a stronger opportunity to achieve a higher quality of success. Prerequisites: MGMT 352 and MKTG 311. Offered in the Spring semester. One semester; three credits

MKTG 455. PRACTICUM AND PROJECT IN MARKETING
This course is designed to explore and put to practical use the entire body of knowledge gained in previous MKTG courses. Project Management concepts will be covered, including use of project management tools. A comprehensive project will assess the student’s ability to apply classroom principles and skills to specific marketing problems. Prerequisite: Permission of the Instructor. Offered in the Fall and Spring semesters. One semester; three credits

MKTG 460-466. SPECIAL TOPICS IN MARKETING
Courses are designed to permit intensive study into topics of special interest and timeliness in the area of marketing. Prerequisite: MKTG 311. Offered as needed. One semester; three credits