Sport Management Courses | CBU
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School ofBusiness

Sport Management Courses

Visitors may click here to view or download the sample sport management paradigm which shows a normal 4-year progression towards a degree in sport management. Some of the courses should be taken in this order due to prerequisite structures, others may be switched. Please see an advisor for more information.

SMGT 301. SPORT SPONSORSHIP AND SALES
Designed as an exploration of strategies and tactics utilized to sell and generate revenue in the business cycle. This course will focus on sales proposal development , sponsor solicitations, licensing rights, new business development, endorsements and corporate partnerships. The course also provides an examination of ticket sales department structure, techniques, and strategies. Offered in the Spring semester. One semester; three credits.

SMGT 315. SPORT FACILITY AND EVENT MANAGEMENT
Designed as an in-depth study of the managerial activities related to sport facilities and event operations. This course will focus on facility design, planning, personnel, marketing facilities and events, developing revenue streams, scheduling, and operating. An emphasis is placed on utilizing available resources to achieve organizational goals. Offered in the Fall semester. One semester; three credits.

SMGT 410. MANAGEMENT OF SPORT INDUSTRIES
Focuses on management concepts and business skills as they relate to the sport industry. An in-depth look at the organizational structure and method of operation of major sectors of the sports enterprise, examination of important contemporary issues in sport industry and other administrative aspects of sports enterprises. Prerequisite: junior standing. Offered in the Spring semester. One semester; three credits.

SMGT 420. MARKETING AND PUBLIC RELATIONS IN SPORT
This course introduces students to marketing and public relations skills crucial to success in every sport business and examines the unique features of sport marketing that set sports apart from other industries. Includes marketing sport as a product and marketing non-sport products using sport as a promotional tool. Prerequisite: junior standing. Offered in the Fall semester. One semester; three credits.

SMGT 430. SPORT INDUSTRIES AND THE LAW
Focuses on an analysis of legal problems and issues confronting the sport manager including suits against the organization, safety, collective bargaining, and arbitration. Includes contract law, tort law, labor law, and administrative law as they apply to the sport industry. Prerequisite: junior standing. Offered in the Fall semester. 

SMGT 440. FINANCIAL MANAGEMENT FOR SPORT ADMINISTRATION
An examination of financial methods and procedures as they apply to sport administration, taxation, valuation, cost analysis, and budgeting. Topics covered include accounting principles, financial statements, industry ratios, securing funds and related concepts that help determine the viability and strength of businesses in the sport industry. Prerequisite: MIS 153 and junior standing. Offered in the Spring semester.

SMGT 450-454. SPECIAL TOPICS IN SPORT MANAGEMENT
Selected topics of interest to individual students or small groups. One semester; three credits.

SMGT 455. PRACTICUM AND PROJECT IN SPORT MANAGEMENT
This course is designed to explore and put to practical use the entire body of knowledge gained in previous SMGT courses. Project Management concepts will be covered, including the use of project management tools. A comprehensive project will assess the student’s ability to apply classroom principles and skills to specific problems in the sport industry. Prerequisite: SMGT 410 and 420. Offered as needed.