A recognizable name is an invaluable asset. A consistent and cohesive graphic identity is vital to CBU’s brand recognition.

Maintaining Brand Standards

The CBU logos and related graphic elements are visual expressions of the University’s mission, values, and aspirations. A unified approach to graphic identity fosters better communications and presents a strong, unified image of CBU to both our internal and external audiences.

The success of any graphic identity depends on the cooperation of all members of the University community. Your adherence to a few simple guidelines will result in improved communications and a unified image.


The Communications & Marketing Department is the central source of information and assistance for all communications purposes, including publications, printing, social media, and media relations. Address any questions to marketing@cbu.edu.