School ofBusiness


The Bachelor of Science in Business Administration with a concentration in Marketing is designed to provide students will all the necessary skills needed to excel in a marketing career within any chosen industry. Within your coursework, you will learn the basic foundations of the trade in the core Principles of Marketing course; the psychology behind how and why people buy in the Consumer Behavior course; how to create campaigns that inform, persuade, and remind consumers in the Promotional Strategy course; and the steps and processes involved in completing a marketing plan in the Marketing Policy and Strategy course. 

Some additional areas of interest made available as electives include the Entrepreneurship course that teaches students how to start and run their own business; the Selling and Sales Management course for those interested in pursuing a successful career in bargaining and negotiating; as well as courses in Marketing Research, which provides students opportunities to learn programs used by businesses to gather information on their customers; and Business-to-Business and International Marketing courses for those interested in working with more specific markets including small businesses and international customers. To capstone the experience, students will have the opportunity to put their skills to the test by engaging in an internship with one of our preferred local business partners.