Academics / Graduate Programs ¬

MS in Business Analytics

Preparing you for some of today’s most promising careers, the M.S. in Business Analytics (MSBA) at CBU, offered in partnership with Lewis University, prepares professionals to thrive in one of today’s fastest growing fields.
Online
 
Department: Lewis U at CBU
School: Lewis U at CBU
 

LEARN HOW TO LEVERAGE DATA TO MAKE POWERFUL AND PROFITABLE BUSINESS ANALYTICS DECISIONS.

Preparing you for some of today’s most promising careers, the M.S. in Business Analytics (MSBA) at CBU, offered in partnership with Lewis University, prepares professionals to thrive in one of today’s fastest growing fields. By blending business strategy with advanced data analytics, this program equips you to make evidence-based decisions that drive growth and innovation. 

High satisfaction rates: 90% overall satisfaction among MSBA students and a reported 87% advising satisfaction.

Flexible learning options:  The program offers both online and blended learning options, making it accessible and convenient for working professionals and those with other commitments. This flexibility allows you to balance your education with work and family obligations, ensuring you can achieve your academic goals without sacrificing other important aspects of your life. 76% of MSBA students prefer blended learning and 44% prefer online learning.

Strong academic and practical experience: The MSBA program at Lewis University combines rigorous academic coursework with practical, real-world applications. Students benefit from courses that cover key areas in business analytics, including generative AI, data mining, predictive modeling, and data visualization. The program is designed to provide students with the skills needed to analyze complex data and make data-driven decisions in various business contexts. Faculty members are experts in their fields, bringing a wealth of industry experience and academic knowledge to the classroom. Also, students can complete multiple electives from popular analytics application areas such as supply chain analytics, financial analytics, healthcare informatics, and digital marketing.

PROGRAM DETAILS: MASTER OF SCIENCE IN BUSINESS ANALYTICS (MSBA)

More and more organizations are looking for data-driven decision makers – those with a master’s degree in business analytics who have the educational qualifications to make strategic, operations, marketing and healthcare decisions based on objective and rock-solid data driven business intelligence.

Everyone is talking about “big data”. But there aren’t nearly enough qualified individuals ready to help organizations analyze and leverage data intelligence for improved decision-making. Your Master’s in Business Analytics from CBU will prepare you to do just that and enter one of the fastest-growing careers around.

Analytical skills are becoming more important across all industries. How can retailers predict the hottest holiday gifts more than a year in advance? How did Macy’s enhance its email marketing program to increase profits? How did Deere & Company save more than $1 billion by optimizing its inventory? How does Facebook find your friends? More and more organizations are looking for qualified individuals able to help unlock the business secrets hiding within their data.

What You’ll Learn 

Perfect Mix of Business and Information Technology Education

The program provides both the technical expertise and strategic insight needed to turn raw data into actionable intelligence.

  • Get real-world and hands-on experience with state-of-the-art data mining and business intelligence tools and technologies
  • Gain the quantitative and data analysis skills required to solve complex business problems
  • Learn how to develop corporate strategy by exploring relationships in an organization’s “big data” and predictive decision modeling.
  • Learn how to analyze large data sets to uncover hidden relationships and make more informed business decisions
  • Gain a working knowledge of data analysis techniques such as decision trees, classification, clustering, segmentation, decision support systems, search algorithms, data mining, factor and discriminant analysis and optimization concepts for data
  • Identify business requirements, conduct feasibility analysis, and develop data warehouse models to make informed decisions.

Career Pathways for an M.S. Business Analyst Graduate

Graduates of the MSBA program are prepared for leadership roles in industries ranging from finance and healthcare to technology and marketing. Common career paths include:

  • Data Analyst / Business Intelligence Analyst
  • Operations and Strategy Analyst
  • Marketing Analytics Manager
  • Financial Modeling Specialist
  • Business Analytics Strategy Consultant
  • Chief Data Officer

Market Demand

“The United States alone faces a shortage of 140,000 to 190,000 people with analytical expertise and 1.5 million managers and analysts with the skills to understand and make decisions based on the analysis of big data.”

– McKinsey Global Institute

Next Steps 

Ready to elevate your career with advanced skills in data analytics and business strategy?