Marketing

With a CBU marketing degree, you’ll develop the skills needed to succeed in today’s fast-moving business environment, using both modern and traditional marketing tools, from social media advertising and digital campaigns to billboards and print ads.

CBU’s distinct culture as a Memphis college helps to differentiate its marketing program from other schools, blending a wide variety of transferable skills, quality opportunities, and interpersonal relationships. 

• Personal relationship (as faculty and advisor) with the marketing professor, who has over 20 years of teaching experience with the school.

• Students learn from engaging professors using various pedagogies ranging from hybrid/online platforms, case studies, practical application in participation activities and projects, and small-group work to enhance communication and leadership qualities.
• Students complete an online personal business portfolio, curated specifically to career goals, easily updated, and instantly shareable in their capstone marketing course.

Every student will gain hands-on experience through our partnership with the Career Center and dozens of local and regional companies. Jobs range from marketing support to professional positions, including those within nonprofit organizations.

As a student in CBU’s Marketing Bachelor of Science degree program, you can personalize your academic path through major-specific electives that align with your career goals. For example, the entrepreneurship course will help you learn how to start and run your own business, and the selling and sales management course is for you if you’re interested in building your bargaining and negotiation skills. Courses in marketing research focus on using technology to gather customer information, and business-to-business and international marketing courses teach about these growing industries.

To capstone your experience in CBU’s Memphis marketing degree program, you will put your skills to the test by engaging in an internship with one of CBU’s business partners and be prepared for a wide range of careers with a marketing degree.

What You’ll Study

The Bachelor of Science in Marketing degree requires 121 credit hours and combines general education and a liberal arts foundation with business core coursework and specialized marketing classes.

As a student in the marketing program at Christian Brothers University, you will study:

• Marketing research and intelligence—using data and technology to understand customer needs and market trends
• Market and consumer behavior—exploring how people make purchasing decisions and how brands influence those choices
• Promotional strategy—planning and evaluating integrated advertising and digital campaigns
• Marketing policy and strategy—developing high-level marketing plans that support organizational goals

You will also complete a professional internship with one of CBU’s business partners, giving you hands-on experience and practical preparation for careers in marketing across Memphis, Tennessee, and beyond.

Careers You Can Pursue with a Marketing Degree

A marketing degree prepares you for a variety of roles in and out of business, and data from the U.S. Bureau of Labor Statistics shows that careers connected to marketing are projected to grow and offer competitive earnings for bachelor’s-educated professionals. Occupations such as marketing managers and market research analysts are expected to see employment increases over the next decade, driven by demand for data-driven strategy and digital communication skills.

Our Graduates

CBU graduates of the bachelor’s program in marketing have successful careers at a variety of companies, reflecting the versatility and real-world preparation students gain at one of the leading business schools in the Memphis region. 

CBU alumni have gone on to work at organizations such as:

These outcomes highlight the broad range of employers that actively seek graduates from CBU’s Memphis marketing degree and reinforce the career flexibility students gain through a strong foundation in business, strategy, and marketing. 

Is Marketing for You?

Students in the bachelor’s program in marketing at Christian Brothers University often share similar mindsets and ways of thinking—curious, people-focused, and driven by strategy. If you’re considering a bachelor’s degree in Memphis and identify with some of the skills and interests on this list, it may be a good fit for you:

These skills align closely with what employers look for in graduates pursuing careers with a marketing degree across Memphis, Tennessee, and beyond.

Related Programs

You may also be interested in another CBU program that complements a marketing BS and supports a wide range of business and leadership career paths:

Our Faculty

The marketing program is taught by experienced faculty who combine academic expertise with real-world industry experience. Our professors bring knowledge from diverse sectors, including digital marketing, brand management, market research, and entrepreneurship, ensuring students gain practical insights alongside foundational theory. 

Dr. John R. Malmo

Chair and Associate Professor, Management and Marketing