Marketing

Learn to tell the stories of the world’s products, services, and brands, and experience an internship with one of CBU’s preferred local business partners. Every industry needs marketers to help create brand identities and connect with consumers.
 
Degree Type: BS
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With a CBU Business Administration major and a Marketing concentration, you’ll learn how to become one of these professionals who works with a variety of modern and traditional tools, from social media advertising to billboards and print ads.

The CBU Marketing program also offers major-specific elective options that will help you personalize your degree. For example, the entrepreneurship course will help you learn how to start and run your own business, and the selling and sales management course is for you if you’re interested in building your bargaining and negotiation skills. Courses in marketing research focus using technology to gather customer information, and business-to-business and international marketing courses teach about these growing industries.

To capstone your experience, you will put your skills to the test by engaging in an internship with one of CBU’s business partners.

What You’ll Study

The Marketing major requires 121 credit hours. You’ll take CBU general education and liberal arts courses, business core courses, and courses in:

  • Marketing research and intelligence
  • Market and consumer behavior
  • Promotional strategy
  • Marketing policy and strategy

You will also complete a marketing internship with one of CBU’s business partners.

View Marketing Course Requirements

Careers

You can work in marketing in essentially any industry. Whether for a large brand or a small company, work in the marketing field will allow you to put your creativity and problem-solving skills to work.

  • Communications manager
  • Sales executive
  • Financial representative
  • Marketing analyst
  • Retail sales manager

Our Graduates

CBU graduates have successful marketing careers at a variety of companies, including:

  • AT&T
  • FedEx
  • The U.S. Army
  • Bank of America
  • Xerox
  • Enterprise
  • Fidelity
  • Walmart
  • Exxon

Is Marketing for You?

Marketing students often share similar mindsets and ways of thinking. If you identify with some of the skills and interests on this list, a career in marketing may be a good fit for you:

  • Analyzing community needs
  • Interest in communication
  • Team building
  • Planning and organizing events
  • Decision making and goal setting

Related Programs

You may also be interested in another CBU program:

Meet the Faculty

 
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