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Entrepreneurship

The Bachelor of Science in Business Studies - Concentration in Entrepreneurship degree focuses on the creation of social and economic value by developing the core capabilities of idea generation, opportunity recognition, resource acquisition, and entrepreneurial management. Students will develop a workable business plan that identifies and develops an entrepreneurial opportunity. Further, students will learn to shape and assess financial feasibility while gaining entrepreneurial experience.

Terms Begin August, October, January, March, and June.
Classes scheduled M-Th, 5:45-7:45 p.m. and 7:55-9:55 p.m.

 


 

COURSE DESCRIPTIONS

ACCT 260 Financial Accounting
Provides an understanding of financial accounting information as used in business decisions.
ACCT 270 Managerial Accounting
Introduces methods of using accounting information within an organization to plan operations, control activities, and make decisions.
BLAW 301 Business Law I
Origins and general survey of contract law with the nature, formation, execution, and interpretation of contracts in the common law system.
BLAW 302 Business Law II
In-depth study of the Uniform Commercial Code and its far reaching effects on modern business transactions, laws of agency, partnerships and corporations, and the legal concept of property.
BUS 206 Business Research Methods
Covers basic concepts and methods of business research, including primary (observations, experiments, surveys, focus groups, etc.) and secondary research (library and internet literature searching).
ECON 214 Principles of Microeconomics
Focuses on the micro concept of economic analysis, with attention to the theory of the firm and partial equilibrium problems arising within any enterprise economy.
ECON 215 Principles of Macroeconomics
Focuses on macroeconomic relationships, central problems of economic organization, functioning of the price system, economic role of government, determination of national income, employment, rate of inflation, and fiscal and monetary policy.
ECON 420 Managerial Economics
Focuses on the application of economics theory to problems and decisions faced by business managers in a market-oriented economy.
ENG 371 Business Communications
Examines logical and psychological patterns of business communication and adaption to varying audiences.
FIN 327 Financial Management I
Introduces basic concepts, principles and analysis techniques of finance as applied to business organizations.
FIN 427 Financial Management II
Extends knowledge of financial management and provides insight into the complexity of decisions faced by practicing financial managers.
MIS 231 Introduction to MIS
Introduces fundamentals of Management Information Systems, discusses components of information systems (hardware, software, databases, and data communication technologies) and uses examples and cases to demonstrate important uses of information systems in organizations.
MGMT 227 Principles of Organization and Management
Examines the management functions and basic concepts and principles of management.
MGMT 498 Business Policy
Consists of lectures and practice exercises in research methods and case analysis. The study of corporate and business level policy and strategy making is developed using a top-management perspective.
MKTG 311 Principles of Marketing
Addresses marketing-management functions directed toward organizational customers and prospects who buy goods and services necessary for operation of their own businesses.

 


 

CONCENTRATION – ENTREPRENEURSHIP

MKTG 334 Market & Consumer Behavior
This investigation into consumer behavior brings together relevant research and applications from the behavioral sciences and other fields of marketing. Emphasis is placed on an analysis of consumer behavior as a basis for marketing strategy
MKTG 338 Selling and Sales Management
This course will provide a detailed investigation of that portion of the Marketing Mix pertaining to promotion with specific emphasis on Personal Selling. While some discussion will be given to sales techniques, the major emphasis will be concerned with the management of the outside sales force and the activities of that sales force.
MKTG 440 Entrepreneurship
This course provides a foundation for an understanding of the variables and functions in the start-up of new business ventures. It includes the study of theory, while developing a practical knowledge of the marketing management system and key concepts for new ventures.
MKTG 455 Practicum and Project in Marketing
This course is designed to explore and put to practical use the entire body of knowledge gained in previous MKTG courses.
MKTG/MGMT Elective