Marketing Degrees | School of Business | CBU
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School ofBusiness

Marketing

The Bachelor of Science in Business Administration with a concentration in Marketing is designed to provide students will all the necessary skills needed to excel in a marketing career within any chosen industry.  

Some additional areas of interest made available as electives include the Entrepreneurship course that teaches students how to start and run their own business; the Selling and Sales Management course for those interested in pursuing a successful career in bargaining and negotiating; as well as courses in Marketing Research, which provides students opportunities to learn programs used by businesses to gather information on their customers; and Business-to-Business and International Marketing courses for those interested in working with more specific markets including small businesses and international customers. To capstone the experience, students will have the opportunity to put their skills to the test by engaging in an internship with one of our preferred local business partners.

What You'll Study

All business administration majors (121 credits) complete general education and business core courses. In your Marketing concentration courses you will learn the basic foundations of the trade in the core Principles of Marketing course; the psychology behind how and why people buy in the Consumer Behavior course; how to create campaigns that inform, persuade, and remind consumers in the Promotional Strategy course; and the steps and processes involved in completing a marketing plan in the Marketing Policy and Strategy course.

Required General Education & Business Courses

  • General education courses: 31 credits
  • School of Business support courses: 9 credits
    • Applied Math-Intro Calculus, MATH 106
    • Speech Communication, SPCH 125    
    • Business Communication, ENG 371
  • School of Business core courses: 57 credits
    • Financial Accounting, ACCT 260
    • Managerial Accounting, ACCT 270
    • Business Law I, BLAW 301
    • Business Law II, BLAW 302
    • Fundamentals of Business, BUS 103
    • Principles of Microeconomics, ECON 214
    • Principles of Macroeconomics, ECON 215 
    • Financial Management I, FIN 327 or Managerial Economics, ECON 420
    • Financial Management II, FIN 427
    • International Business, MGMT 320
    • Foundations of Management, MGMT 227
    • Operations & Supply Chain Mgmt, MGMT 418
    • Ethical Decision Making in Business, MGMT 430
    • Business Policy, MGMT 498
    • Introduction to Computer Business Applications, MIS 153
    • Introduction to Management Information Systems, MIS 231
    • Principles of Marketing, MKTG 311
    • Elementary Business Statistics, STAT 221
    • Intermediate Business Statistics, STAT 222

Marketing Concentration Courses

  • Marketing concentration courses: 15 credits
    • Marketing Research & Intelligence, MKTG 324
    • Market & Consumer Behavior, MKTG 334
    • Marketing Policy & Strategy, MKTG 411
    • Promotion Strategy, MKTG 433
    • Practicum/Project in Marketing, MKTG 455
  • Major-specific elective courses: 9 credits