As part of the United Nations Sustainable Stock Exchanges (UN SSE) initiative and Nasdaq’s global Ring the Bell for Gender Equality campaign, an animation created by CBU student designers Amber Landry and Santiago Haro was featured on Nasdaq’s iconic tower in Times Square. The campaign, launched following International Women’s Day 2026, highlights the role of stock exchanges, investors, and publicly listed companies in advancing gender equality across global capital markets.

The project was developed through CBU’s Graphic Design program under the guidance of Associate Professor of Graphic Design Melinda Posey. Landry and Haro collaborated to bring the campaign’s message to life through motion graphics viewed by thousands of visitors in New York City and audiences around the world through digital platforms.

“I feel really astounded that my work has been able to reach so many people,” said Landry. “Since I was a kid, I dreamed of having my art shown from a billboard in Times Square, but to have it actually happen is unbelievable to me. I am thankful to have been trusted with working on a project of such a massive scale, and I am so grateful for the opportunities I have been given. Thinking about my work having such an impact makes me really happy, and I hope my work will continue to be equally meaningful in my future career.”

For Haro, seeing the final product on display was a moment of pride and accomplishment.

“I think it was a very surreal experience to see ideas and dreams come to life,” Haro said. “I’m very grateful for the opportunity.”

The partnership reflects the real-world experiences available to CBU students, allowing them to work with international organizations and contribute to projects with global reach.

“From the classroom to the most watched screens on the planet, these visual arts students are designing for the United Nations and lighting up Times Square with their animations,” said Posey. “The scale is real. The clients are real. Problem solving at this scale is something that can’t be mimicked in only a classroom project. We are thankful to the UN Sustainable Stock Exchange for trusting us to take their brief and make it reality.”

For CBU’s student designers, the campaign demonstrates how creativity and purpose-driven work can make an impact on a global stage.