Business Analytics 

Students in the Business Analytics minor will learn to analyze and interpret data, make data-driven decisions in real time, and confidently communicate insights that will drive business growth and innovation.

Business analytics combines the skills, technologies, and practices of iterative exploration and investigation and pins them against past business performance to gain insight and drive future business planning. In this new minor course of study, students will learn data collection, data cleaning, data visualization, statistical analysis, predictive modeling, and data-driven decision-making while having the opportunity to gain a firm understanding and proficiency by using current and normative tools.

What You’ll Study

Business Analytics is a minor in the Business Administration degree program and requires 18 credit hours. You’ll take CBU courses in data analytics, digital marketing analytics, business research and optional courses that include:

  • Health Data Analytics
  • Management Quantitative Methods 
  • Marketing Research and Intelligence
  • Social Media Marketing 

You will also complete a business analytics assignment or internship.

View Business Analytics course requirements


Graduates with a minor in Business Analytics will have many career options across many industries, including business analysis, market research as well as data consulting, operations management, supply chain management, entrepreneurship and more. Potential jobs include: 

  • Business Analyst 
  • Process Engineer 
  • Data Scientist 
  • Quantitative Analyst 

Our Graduates

CBU graduates are enjoying successful careers in many major organizations across many major sectors including:

  • City of Memphis
  • International Paper 
  • CBRE 
  • First Horizon Bank 

Is a Business Analytics minor right for you?

Students are poised and primed to make an impact immediately in this field. If you identify with some of the skills and interests on this list, this program may be a good fit for you:

  • Data Analysis
  • Business Intelligence (BI) Tools
  • Process Modeling and Analysis
  • Requirements Management
  • Agile Methodologies
  • System Analysis
  • Prototyping and Wireframing
  • Knowledge of ERP and CRM Systems

Related Programs

For students interests in related programs within the School of Business, CBU offers these additional minors:

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