Digital Marketing
Professionals who work in digital marketing are on the front lines of promoting products and services online, but they also help establish and manage brands. Jobs in this field tend to be fun, engaging, and rewarding. From researching target audiences to analyzing data, this course of study will equip students to influence people and stand out.
What You’ll Study
Digital Marketing is a minor in the CBU School of Business and requires 18 credit hours. You’ll take courses in:
- Search-Engine Optimization and Marketing
- Analytics
- Social Media Strategy
- Automated Email Marketing
You will also complete a digital marketing project or internship.
View Digital Marketing course requirementsCareers
According to the Bureau of Labor Statistics, marketing managers are among the most highly paid professionals in the modern workforce, with a median salary of more than $133,000. Furthermore, the number of marketing manager roles is expected to grow ten percent in the next decade. Potential jobs include:
- SEO Specialist
- Graphic Designer
- Brand Management
- Social Media Manager
- Content Marketing
- E-commerce
Our Graduates
CBU graduates are enjoying successful careers in many major organizations across many major sectors including:
- META
- X
- Microsoft
- Apple
Is Digital Marketing right for you?
Students in this field are out-of-the-box thinkers that ask what if and why not questions and aren’t afraid of change. If you identify with some of the skills and interests on this list, this program may be a good fit for you:
- Decision-making
- Leadership and motivational skills
- Interest in innovation
- Teamwork and team-building
- Planning and organizing campaigns
- Measuring campaigns
Related Programs
For students interests in related programs within the School of Business, CBU offers these additional minors:
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