Sport Management

Build a rewarding career in the exciting field of Sport Management, with a program that includes hands-on internships or projects. As a sport management professional, you can serve and influence one of society’s most enjoyable and rewarding pastimes in the way that suits you best.

Careers in the sport industry include a limitless range of opportunities. They include professional sports, from the NBA to NASCAR, as well as collegiate athletics. They include marketing, public relations, sponsorships, and sport agencies, as well as the recreation, community, leisure, health, and fitness industries.

So whether you dream of becoming a collegiate athletic director, a sporting goods marketing expert, a pro sports journalist, or something else entirely, the CBU Sport Management concentration will equip you with the skills you need every step of the way.

With the help of a number of local and national organizations, CBU goes beyond coursework to provide opportunities for internships and projects that will help you to stand out and build crucial industry connections.

What You’ll Study

Sport Management is a concentration in the Business Administration degree program and requires 121 credit hours. You’ll take CBU general education and liberal arts courses, business core courses, and courses in:

  • Sport marketing and public relations
  • Financial management for sport administration
  • Sport industry management
  • Sport industries and the law

You will also complete a sport management project or internship.

View Sport Management Course Requirements


Sport’s integral role in society means that sport management majors can be found in many fields, from professional and collegiate leagues to the recreation, leisure, health, and fitness industries to companies that incorporate sports into their marketing strategies. Roles include sales, broadcasting, event planning, facility management, and more.

  • Athletic director
  • General manager
  • Marketing director
  • Facility/operations manager
  • Sports agent
  • Public relations/communications director

Our Graduates

CBU are enjoying successful careers in professional sport leagues and major organizations like:

  • The NFL
  • The NBA
  • The NHL
  • The MLB
  • The Memphis Redbirds
  • 20th Century Fox
  • Nike
  • Disney
  • Dick’s Sporting Goods
  • Vail Resorts

Is Sport Management for You?

Students in this field often share similar mindsets and ways of thinking. If you identify with some of the skills and interests on this list, it may be a good fit for you:

  • Decision-making
  • Leadership and motivational skills
  • Interest in sport
  • Teamwork and team-building
  • Planning and organizing events

Related Programs

You may also be interested in another CBU program:

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