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School ofBusiness

Sport Management

Jump into one of the fastest growing industries in the world, with a degree in sport management and marketing. The Bachelor of Science in Business Administration with a concentration in Sport Management at CBU prepares you for career in a wide spectrum of organizations inside the sport industry. An integral part of our program is the requirement of either a project or an internship. We have contact with a number of local organizations and national organizations assisting in this endeavor.

Sport Industry Careers

  • Professional sport from the NBA to NASCAR

  • Collegiate athletics from junior colleges to NCAA Division I universities

  • Corporate sport marketing, public relations, and sponsorship firms

  • Recreation, community, and leisure industries
  • Sport agencies

  • Health and fitness industries

Sport Industry Positions

  • Athletic Director
  • General Manager
  • Marketing Director
  • Facility/Operations Manager
  • Sport Agent
  • Corporate Sponsorship Director
  • Ticket Manager
  • Public Relations/Communications Director

Types of jobs in this industry include:

  • Sales
  • Marketing and Public Relations
  • Promotions and Publicity
  • Event Planning and Coordination
  • Fund Raising
  • Facility Management
  • College and University Athletic Administration
  • Journalism and Broadcasting


Employers in this industry include:

  • Professional associations: MLB, PGA, NASCAR, NBA 
  • Professional teams: Grizzlies, Redbirds, Riverkings
  • Colleges and Universities 
  • Sporting facilities: Stadiums, Arenas, Health Clubs, Golf, Parks
  • Sporting Goods: Nike, Bass Pro Shops, Dick’s Sporting Goods
  • Recreational Sport: Municipal Parks and Recreation, YMCA
  • Youth Organizations: AAU, Little League
  • Large Church organizations: Bellevue Baptist, Second & Hope Presbyterian
  • Corporate Sports Management: FedEx, Auto Zone
  • Radio, TV, Internet: ESPN, Golf Channel, CBS

What You'll Study

All business administration majors (121 credits) complete general education and business core courses. In your Sport Management concentration courses you will build on those business principles, learning how they apply to the sport management industry and its unique characteristics.

Required General Education & Business Courses

  • General education courses: 31 credits
  • School of Business support courses: 9 credits
    • Applied Math-Intro Calculus, MATH 106
    • Speech Communication, SPCH 125    
    • Business Communication, ENG 371
  • School of Business core courses: 57 credits
    • Financial Accounting, ACCT 260
    • Managerial Accounting, ACCT 270
    • Business Law I, BLAW 301
    • Business Law II, BLAW 302
    • Fundamentals of Business, BUS 103
    • Principles of Microeconomics, ECON 214
    • Principles of Macroeconomics, ECON 215 
    • Financial Management I, FIN 327 or Managerial Economics, ECON 420
    • Financial Management II, FIN 427
    • International Business, MGMT 320
    • Foundations of Management, MGMT 227
    • Operations & Supply Chain Mgmt, MGMT 418
    • Ethical Decision Making in Business, MGMT 430
    • Business Policy, MGMT 498
    • Introduction to Computer Business Applications, MIS 153
    • Introduction to Management Information Systems, MIS 231
    • Principles of Marketing, MKTG 311
    • Elementary Business Statistics, STAT 221
    • Intermediate Business Statistics, STAT 222

Sport Management Concentration Courses

  • Sport Management concentration courses: 15 credits
    • Management of Sport Industries, SMGT 410
    • Sport Marketing and Public Relations, SMGT 420
    • Sport Industries and the Law, SMGT 430
    • Financial Management for Sport Administration, SMGT 440
    • Practicum/Project in Sport Management, MGT 455
  • Major-specific elective courses: 9 credits