Sport Management Degrees | CBU

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School ofBusiness

Sport Management

Jump into one of the fastest growing industries in the world, with a degree in sport management and marketing. The Bachelor of Science in Business Administration with a concentration in Sport Management at CBU prepares you for careers in a wide spectrum of organizations inside the sport industry.

Sport Industry Careers

  • Professional sport from the NBA to NASCAR

  • Collegiate athletics from junior colleges to NCAA Division I universities

  • Corporate sport marketing, public relations, and sponsorship firms

  • Recreation, community, and leisure industries
  • Sport agencies

  • Health and fitness industries

Within these industries, you will be given the tools to pursue a wide variety of positions.

Sport Industry Positions

  • Athletic Director
  • General Manager
  • Marketing Director
  • Facility/Operations Manager
  • Sport Agent
  • Corporate Sponsorship Director
  • Ticket Manager
  • Public Relations/Communications Director

An integral part of our program is the requirement of either a project or an internship. We have contact with a number of local organizations and  national organizations assisting in this endeavor.

Employers in this industry include, but are not limited to, the following:

  • Professional associations: MLB, PGA, NASCAR, NBA 
  • Professional teams: Grizzlies, Redbirds, Riverkings
  • Colleges and Universities 
  • Sporting facilities: Stadiums, Arenas, Health Clubs, Golf, Parks
  • Sporting Goods: Nike, Bass Pro Shops, Dick’s Sporting Goods
  • Recreational Sport: Municipal Parks and Recreation, YMCA
  • Youth Organizations: AAU, Little League
  • Large Church organizations: Bellevue Baptist, Second & Hope Presbyterian
  • Corporate Sports Management: FedEx, Auto Zone
  • Radio, TV, Internet: ESPN, Golf Channel, CBS

Types of Jobs in this industry include:

  • Sales
  • Marketing and Public Relations
  • Promotions and Publicity
  • Event Planning and Coordination
  • Fund Raising
  • Facility Management
  • College and University Athletic Administration
  • Journalism and Broadcasting

Courses in the Sport Management program include: 

  • SMGT 410: Management of Sport Industries
  • SMGT 420: Sport Marketing and Public Relations
  • SMGT 430: Sport Industries and the Law
  • SMGT 440: Financial Management for Sport Administration